Book

In Where East Eats West: The Street-Smarts Guide to Business in China, Goodman uses his unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes.

While many books have been written for the corporate executive or the bigwig with deep pockets, Where East Eats West is refreshing as it’s written for the little guy who is on-the-ground and in-the-trenches.

Designed to be the ultimate airplane book, Where East Eats West entertains the weathered China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Goodman is sitting beside them, having a conversation.

Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West is an easy and wonderfully informative read. This book is perfect for the entrepreneur with a burning desire to head across the ocean in search of fame and fortune, or for those who have just received orders to relocate to China for the ‘opportunity of a lifetime,’ but have no idea what to expect. It is also an amusing companion for those already in China doing business and struggling to maintain faith in a vision (and the essential goodness of humankind) or even for those who have been doing business in China for a long time (three years or more) and simply need a good laugh and know that they are not alone.

Among its many pearls of wisdom, Where East Eats West prepares the China newbie for those first few infatuating weeks and equips them with how to avoid becoming delirious with ‘China Fever’ as well as how to cope when reality sets in. Then it provides just enough historical and cultural background about business in China to help you understand where they’re coming from when you don’t see eye to eye which invariably happens.

Goodman openly shares his two most important rules to succeeding in the Chinese business market (and in another chapter) offers a friendly warning about the two most uncommon things in China – to preempt being caught off-guard. Where East Eats West’s down to earth advice will give your the tools to deal with such issues as China’s vast human resources, a.k.a. the enormous ‘talent puddle’, and offers everything you need to know about doing business in China, all wrapped up in a book so entertaining, you won’t be able to put it down.