Where East Eats West is a bible on the basics of what it takes to start up and operate a business in China. It is written by Sam Goodman, who writes from the exact perspective you would want and from the exact perspective from which he came: that of an entrepreneur who has "been there and done that" with his own China-based businesses. This snappy book makes for a quick and illuminating read. If you want advice on business in China, this is THE book to which you MUST turn.
I finished the book in two days, and wanted to say this:
1) This is one of the best China business books I have read.
2) Unlike other books written by journalists about big corporations in China, this book is written by the author about his own story and his small business. Telling other people's stories by outsiders is never the same as living through the stories.
3) The book may appear negative, but is NOT. As a China business consultant and a former China operations manager, I can tell you that everything in the book is true. I want to add that the author actually cares about China.
4) Any foreigner will benefit enormously by reading book!
